I never set out to become an expert
I never set out to become an expert. I knew I could never be an expert because to me an expert was someone who was world renowned, with at least one Ph.D, the most successful in the world in their subject, and that was never going to be me. But I had struggled with being unhappy in my own work and found ways to became a lot happier and fulfilled in what I did, and found a lot more meaning and purpose in my own life.
So I started to share ideas with other people who weren’t happy in their work. I started giving talks, then some workshops, then I started coaching people individually. I found that I could write so started writing some articles. I found myself being invited on the radio and TV, and invited to give comments and ideas to journalists. Then a publisher offered me a contract to write a book, and that went well and then I wrote another four books.
But I still didn’t consider myself to be an expert, but saw myself an author, coach and speaker. Today I seem to have helped enough people to have become regarded by some as an expert. By focusing on serving and contributing in the ways that I am passionate about, raising my profile and getting known for my contribution, people have start calling me an expert and I am getting comfortable in thinking of myself as one. I have now given hundreds of talks in dozens of cities in 14 different countries because of my perceived expert status, have an international coaching practice and have contributed to over 1,000 media features. And I love my life as an expert!
Why have I become known as an expert? Simply because I learned to solve a problem in my own life and then wondered how I could help people who had a similar problem in their lives. It has nothing to do with having a PhD – I have no qualifications to do what I do, but it has a lot to with my passion for my own life and work, and I want wholeheartedly to contribute to the lives of others. Today, most experts gain their credibility through their own life experience, not through credentials.
I have become good at inspiring and teaching other people. I have a thirst for improving and increasing my knowledge. I love being asked to share my knowledge and give tips and am asked to do so often. I have found a middle ground between thinking I know it all and I believing either I know nothing or not enough. I feel honoured and blessed to be considered an expert as it has opened so many doors for me that wouldn’t have opened otherwise.
Here are seven major benefits I have found from being regarded as an expert, and these are reasons why you should seriously consider thinking developing your own expert niche:
1. People know me and are attracted to me and are already willing to listen to me – I don’t need to cold call to get business
2. I positively differentiate myself from other people
3. As an expert I get paid to talk about what I think, what I know and share my experience
4. I receive a constant stream of enquiries to write, speak, broadcast and share my expertise
5. I get to experience fulfilment as I help hundreds and even thousands of people and get a regular flow of appreciative e mails for me and my work
6. I constantly recognise and create new ways of sharing my knowledge and expertise
7. I make a lot more money by sharing my expertise in many different ways with different groups of people
Today, no-one, not even major organisations, really serves a mass market. We all create and serve niche markets. You may become the expert in your town or community on a particular subject. Just think for a minute - if 200 people found your information, ideas and experience helpful to them and were willing to pay you £100 a year for the benefit of your expertise, you would create £20,000 ($39,000, €30,000) of income from just that. Then the idea of becoming an expert becomes exciting and appealing.
Now if you are reading this and wondering how you can get going with your own expert journey, I can help. I teamed up with Barbara Winter, author of the hugely successful book Making A Living Without A Job to create a simple but immensely powerful seven-week on line learning programme entitled Establish Yourself As An Expert. In it you’ll be guided through some of the core ways that all experts think and approach what they do. We don’t claim that this programme will make you an expert in seven weeks, but it will quickly and clearly start you on your own expert journey of sharing what you know and finding the people who need what you know. Click here to look at the programme or buy it now.
And in case you are thinking, "But that's OK for you. Having have written books so you can be expert." Let me suggets you think about it the other way around. You get to write books and be published because you have created a niche of expertise already.
